Meme

The concept of memes came from the idea that ideas such as; ways of cooking, catch phrases, fashions, scientific paragdimes, customs and ceremonies spread (Kamhi, 2004). The word meme originated from two main sources, firstly is sounds like meaning and gene and secondly a derivation of a Greek word mimeme (Kamhi, 2004). Memes are strong selfish ideas that survive for their ones sake whether or not the idea is factual or truthful or not (Kamhi, 2004). Memes are seen and understood by scholars as viral infections, with a life span of their own and treated as if a meme is a living entity, in the same sense as a company or corporation is seen as a living entity. Memes are also seen as following Darwinian theory in their survival, by repeating or duplication the meme has a stronger survival rate.