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15 July 2009

Memes and the media

We have talked about how Master Chef in the posting TV Copy Catting - Part 2has impacted on kitchen safety, and the growing incident rates in emergency departments at hospitals from kitchen accidents. And now that cooking shows with semi professional chefs demonstrating their skills on TV and the perceived ease of preparing a dish, the advancement cooking skills with the home viewers has become more popular.
Instead of looking for a one to one correlation with TV and home habits, I would like to look a bit further afield and include the current economical climate into the one of the causation of this survival of this new TV cooking meme. As the affordability of “fast food” is becoming less affordable for many people, people are now preparing more of their own food. Also just to make the meme a bit stronger, health and additives within fast food is building a stronger desire or excuse to prepare their own foods.

We can see on the TV sow A Current Affair (ACA) that now the producers have introduced a competition called Top Minichef for children aged 12 years and less. The competition is conducted via video entries. I commend this form of reward guided behaviour as it does place pride into ones own creation.

Likewise with the competitors of Master chef that were eliminated from the show are now going to schools and being guests at functions promoting cooking skills and having fun at the same time.

Thus I would like to conclude this posting to contrast the positive and negative affects of TV, by saying the TV is a double-edged sword, depending on how it is used it can have positive or negative affects on the comminute, or in some cases disastrous.

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